Working in partnership with Speto – the artist who created the illustrations for the global branding identity system for Coca-cola for the FIFA World Cup 2014 – at the curatorship of other Brazilian illustrators with young and contemporary language, we selected a group of 4 artists and Speto himself to illustrate 18 host-countries.
The objective of the integrated campaign was to make the mini-bottles desirable and collectible memorabilia. The campaign head a strong point of sale presence in super markets and convenience shops exploring that collectible concept.
In larger superstores, we developed a premium activation with a large totem that people could interact and browse the different mini bottle designs surrounded by modular product displays.
