The Faraday Grid launch its operation in the United States with a product demonstration hosting an event at Andrew Mellon Auditorium in Washington D.C.
The look and feel strategy for this event was the first creation based on the company's visual company that had just started to implement. The designs that unfolded in stage design, motion graphics and branded collaterals aimed to represent the expression of light and energy.
A dark environment was created to allow a build-up of expectations for the talks and the product demonstration. It also enabled the story to be told through the light with a modern and engaging environment.