Scotland-based graphic design specialist:
Shaping brands with an illustrative Look & Feel.
With 25+ years of experience, I evolve graphic design projects and visual identities through illustration, amplifying your message and creating brands people remember.
Tailored-made design services to grow your brand.
I’m a Glasgow-based Lead Brand Designer with 25+ years of experience designing visual identities and brand systems My work combines illustration, strategic design and storytelling to help agencies and organisations across the UK build memorable, expressive brands.
15+ years building illustration-led identities.
Vibrant identities and bespoke graphics that carry your brand story and connect with your audiences across every touchpoint.
Visual Identity & Brand Evolution
I build flexible, illustration‑led systems to take your brand further that carry your story across every touchpoint.
Brand & Graphic design, Brand assets & Iconography, Typography, Bespoke brand illustrations, Infographics
Brand development, Visual languages & Design systems, Creative leadership, Art Direction, Design Direction, Communication design
12+ Years of Event & Experiential Branding experience.
Working closely with clients and partners, I create memorable look and environmental design for engaging brand experience across venues and city.
Rollout & Production
From concept design to artwork setup and on the ground design management, I handle the pipeline end‑to‑end with tailored creative processes.
Event design, Large format branding, Look & Feel, Wayfinding & Signage, Event, City and Venue Dressing, Bespoke Brand activations, Hospitality
Brand campaigns & collaterals, Out of Home (OOH), Shopper Activation, Print and digital campaign roll-out, Merchandising & Licensing, Artwork
Why work with me?
Illustration as a brand strategy.
Illustrations tell stories and build human connections between brands and consumers. My illustrative identities can help telling your brand story, and not just wear a logo.
Featured on Lürzer's Archive 200 Best Digital Artists 2024/2025.
Global event branding expert.
I have dedicated more than 10 years to branding developing compelling visual languages high profile projects.
Overall 25 years of creative design experience in agencies and in-house functions:
Overall 25 years of creative design experience in agencies and in-house functions:
Creative design, advertising, visual design, integrated communications, branding, content and illustration.
Creative leadership, project management and stakeholder relations.
I have worked closely with clients and key stakeholders, leading creative teams to develop brand identities, creative strategies, setting appropriate processes, coaching and mentoring creative teams to bring ideas to life:
The Faraday Grid, Ro 2016 Olympics, Glasgow 2018 European Championships, FIFA World Cup Qatar 2022, World Athletics Indoor Championships Glasgow 2024
Featured project
This videos highlights the brand development process of the brand illustration as part of the look of the World Athletics indoor Championships Glasgow 24
Let's work together!
Ready to bring your brand to life with an illustrative look and feel? Let’s talk about your next project.
