The Sailing olympic medals at Rio 2016 were disputed on the waters of Guanabara Bay. In order to enable Look of the Games in such a complex field of play (FoP), it was important the partnership and collaboration between the functional areas Look and Competition Management. Together, the two sectors were able to customize sport equipments, considered to be the visual elements that most caught the public’s eyes in this FoP.
In this development, we brought our identity in athletes’ vests, launching slipways, buoys colors, coolers, equipment boxes and above all, in the competition boats.
As the artwork was being done for the boats decals and windsurfing sails and boards, we work the color strategy combining the green primary color games and sports equipment, with blue tone chosen for water sports.
A color differentiation between male, female and mixed events was also created. In the male classes, there was a predominance of blue, in the female, green, and in the mixed one the combination of the two.
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