An organic concept
The Time Trials start was set on a beach on Rio's West Side. The competition took place in a very scenic route. The challenge was to create a unique structure to match the nature and the organic shapes of Rio 2016 brand design.
I developed a leaf-like shaped by reinterpreting Rio's master graphic. The element retain the organic stroke and became the structure of the gantry as well as the support system of the event signage.
