As part of the FIFA World Cup Qatar 2022 Brand evolution and development, we created the Look of the FIFA Congress 2022 and Final Draw.
The event introduced the World Cup graphic strategy and hinted at what it could look like. The experience used premium versions of the colour strategies with darkened purple, magenta and gold, deconstructing the mosaics and making them a more fluid and dynamic application with the kasheedas.
Graphic libraries
Connector graphics
Unique pattern
We created a unique Arab looking pattern based on the diacritic to use as supporting asset on applications.
Lock-ups
Event Kit of Parts
Barriers
Flags
Bespoke event design
Entrance
Internal walls
