This action took place in 10 different cities: Rio de Janeiro, São Paulo, Belo Horizonte, Porto Alegre, Curitiba, Manaus, Salvador, Cuiabá, Recife and Natal. It involved airports and main subways stations – such as Maracanã and Cardeal Arcoverde (Copacabana) in Rio and Itaquera/Corinthians in São Paulo – in all FIFA World Cup host-cities.​​​​​​​
Among the activations were complete dressing of baggage claims rooms and lobbies at airpoirts, subway corridors using panels with pop-up, campaign motto blockletter and other interventons.
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