Beach Volleyball returned to Copacabana, an iconic scenery where the sport became popular in Brazil. In the olympic program since 1996, beach volley is now one of the most important events in the Games. It was probably the largest temporary structure ever built in Copacabana. It was over 20 m in height and capable to host over 12 thousand people.
As one of the most important venues in the Olympic Games, and as it was located in one of the most iconic locations in Rio de Janeiro, this arena had a huge visual impact. To integrate it with the landscape and olympic environment, we delivered a full frontal wrap with Look figurative panel. This piece cover the grandstand temporary structure facing Avenue Atlântica. It had a great impact from afar as well as it appeared well on TV broadcast. There were also façade banners to decorate the spectators entries
The color strategy for this venue’s field of play was the use of orange because it combines with the intensity and energy of the sun and beach volleyball. That color mixed with the green in the grandstands, composing the Look for this competition venue.
The orange color was applied at the field of play surround, on the carpet and the A-frames with the printed graphics and branding sequence. That tone was also predominant in first level grandstand fascias and equipments such as ball basket, athlete’s bench, coolers and athlete’s entry videoboard.
The green added and made full this palette with its presence in sport equipment such as net poles and judge’s chair and also in the grandstands. Many colors were also caught on camera in the arena’s higher levels with graphics applied to showing all the intensity of the sport through the visual identity.
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