The promo included packages with flight and match tickets to all World Cups. As all supermarket actions focused on the mother, we created an image of her figure united with teenagers through the Coca-Cola bottle. That integrated with the language of the other campaigns and also states the mother as the provider of her kids and friends this unique lifetime experience.
Also, this campaign has a symbol and illustration of a plane circling the world. Its track goes infinite and is also based on the Coca-Cola ribbon. Continents represent the world on a soccer ball. All of this is done like a painting on the floor, keeping a link to a very traditional type of celebration for the World Cup in Brazil and also with Coca-cola branding identity created by street artist Speto.
