The promo consisted in give a passport with plane and game tickets to all World Cups to be. As all supermaket actions is focused on the mother, we created an image of her figure being united with teenagers through the Coca-Cola bottle. This intergrates with the language of the other campaigns and also states the mother as the provider of her kids and and friends this unique lifetime experience.
Also, this campaigns has as symbol and illustration of a plane circuling the world. Its track goes as the infinite and it is also based on Coca-Cola ribbon. The world is represented by continents on a soccer ball. All of this done like a painting on the floor keeping a link to a very traditional type of celebration for the World Cup in Brazil and also with Coca-cola branding identity created by street artist Speto.
