The athletes’ village was set in a huge newly built neighborhood called Ilha Pura, located in Barra da Tijuca. It consists of 31 buildings, splitted in 7 condominia, In order to decorate it with Rio 2016 visual identity, we explored the green as primary color and also Look’s colourful crops. Within this complex project, the following can be highlighted:
Athlete housing building identification system
Based on seven colors and icons from Look of the Games panorama, one for each condo, this system was also on the keytags on athlete`s credentials. In order to help to locate themselves in the village and find their housing, we created banner strips to surround the fence perimeter, entrance headers and gate totens with for each building.
Service and food tents identification system
We created graphics standards for tent headers – a mixture between visual identity and signage – that could connect with one another through plain color areas. The green was used for services and red for the food concession. In the sides, the header carried look graphics while the information and pictograms went in the center.
This was the village’s common domain. There were the athlete’s service tents such as postal services, mini markets. Village’s Rio 2016 store, Brand spectacular, Truce Wall (signature panel) and a stage for welcome ceremony were also there.
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