SDG-themed promo action inspired by the UN's Earth Charter.
Inspired by the principles of the UN’s Earth Charter, this project explores the harmony between humanity and nature, emphasising peace, democracy, environmental stewardship, and cultural respect. Using my illustration skills, I created a series of vector artworks portraying the brains and central nervous systems of humans and native Brazilian wildlife as flourishing tree branches and leaves, symbolising the deep symbiosis and interdependence of all life on Earth.
This visual concept was applied across a suite of sustainable promotional materials for ONS (Brazilian Energy Grid Operator), including a 2010 calendar, notepads, and eco-friendly T-shirts. Each item was thoughtfully produced using recycled materials and presented in a reusable eco-bag, reflecting the client’s strong commitment to sustainability long before it became a mainstream priority.
The promotional action not only enhanced the environmental message but also strengthened the relationship between ONS and their agency, demonstrating how creative, high-quality illustration and design can support meaningful corporate values and stakeholder engagement.
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