The sollution was to bring art to the promo gifts. Working in partnership with Speto – the artist who created the illustrations for the global branding identity system fro Coca-cola for the FIFA World Cup 2014 – at the curatorship of others brazilian illustrators with young and contemporary language, a group of 4 artist and Speto himself were selected to illustrate 18 host-countries. We’ve crossed those countries cultural similarities with the artist`s work, giving refferences and directives to reach to most representative characterization of each country.​​​​​​​
The language created for the promo campaign was focused to encourage people to collect the minibottles as memorabilia. The action was multi-platform being used in Out of Home, Point of Purchase, Advertising, Fleet Design among others.
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