F-1 Saudi Arabia GP Brand Identity Pitch
Inspired by Futurism, Speed, and Night Lights.
As part of a three-stage pitch for the inaugural Saudi Arabia Grand Prix, we crafted a dynamic brand identity focusing on visual impact, cultural resonance, and futurist aesthetics. The brief called for a design expressing the excitement and energy of Jeddah’s night race: thrill, exhilaration, fast-paced, and unforgettable. We offered a full package of brand identity with visual language, event look, graphic and colour strategy and digital and print collaterals.
Concept & Inspiration
Futurism and Arabic calligraphy became the creative foundation. I envisioned race track lines transformed into calligraphic strokes, evoking both speed and cultural elegance. Light trails morphed into typography, capturing the pulse of the night in Jeddah.
Logotype & Icon Development
The wordmark creatively merges angular flow with calligraphic curves, inspired by the movement of cars under night lighting. In the second pitch stage, I developed a simplified version to function as a standalone icon—perfect for digital and small-scale use.
The typeface
Colour palette
A striking palette of vivid greens, deep purples, and neon blues draws from Saudi Arabia’s flag and cyber-punk nightscapes. The result: a bold digital palette that reflects energy, speed, and night-time vibrancy.
The visual identity
The graphics, ranging from monochromatic lines to full-color neon compositions, convey dynamic motion across all identity elements. Whether applied in motion, signage, or apparel, the visuals maintain clarity and consistency.
Main graphic
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