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M • ved is a start-up in Edinburgh that aims to impact on mobility. It aims to enable consumers to reduce their carbon footprint via micro-electrical vehicles. The idea is to promote a seamless transportation system.
I create the brand as a movement. The graphic representation is the expression of mobility with a dot being the wheel that moves us. The "M" symbol is the trace of the circle moving, simple and easy like a skimming stone or the gymnast ribbon.
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![](https://cdn.myportfolio.com/e4e590c8bcd30dcdb39e8a7e96dcc83b/46f15fbf-6c53-40a5-9f30-7aee3ca78f08_rw_1920.jpg?h=ee3238961be1bb61ffdb7b6a93af7943)
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![](https://cdn.myportfolio.com/e4e590c8bcd30dcdb39e8a7e96dcc83b/f5db8397-be07-4be4-8ac7-a109ee058c70_rw_1920.jpg?h=bb6027844e677b1b13bde32bdde8f14d)
![](https://cdn.myportfolio.com/e4e590c8bcd30dcdb39e8a7e96dcc83b/cbe2de01-bd26-437e-b15a-2e11ccc4adfd_rw_3840.jpg?h=2159bf8a1b198dbd08f04e240098bd99)
Learn more about this project here.