Illustrative Typography: making branding more expressive.
Typography is more than letters, it's where a cultural story meets illustration to bring emotion to life visually.
This section showcases a series of bespoke logotypes and wordmarks I created, each inspired by the unique identity, heritage, and vision of their respective brands and events.
Exploring different concepts and cultural cues such as intricate Latvian patterns, the elegance of Arab calligraphy or the creativity of tile mosaic, these typographic marks are crafted not only to identify but to communicate values, evoke emotion and connect deeply with audiences.
Discover below some of the branding projects I worked in recent years.
FIBA U19 Basketball World Cup Latvia 2021
Inspired by Latvia’s rich tradition of embroidery, this logotype reflects the nation’s cultural heritage while conveying the energy of global youth sport.
Saudi Arabia F-1 GP
A proposal for a typographic logo and icon inspired by futurism, motorsport track designs and Arabic calligraphic art — blending speed, precision, and regional identity.
Learn more about the project here.
Elenira - Florianópolis Council election candidate
A dynamic and approachable wordmark, inspired by mosaic and street art, designed to embody Elenira’s commitment to community and progress, with a style that resonates locally.
FIFA Arab Cup Qatar 2021
A modern take on classic Arab calligraphy, combining sleek typography with cultural symbolism to represent a one of a kind football event in the Arab world.
Design Approach
Each project starts with cultural and contextual research, followed by exploratory graphics development, integrating symbolism, patterns, and typography.
The goal is always to ensure the logo doesn’t just look unique but carries meaning and tells a story. The typographic style varies tailored to the brand’s ethos and audience.
Are looking for typographic designs that goes beyond letters?
Whether you need a logo, a wordmark, or a full identity system, I bring illustrative typography to life to give your brand a voice it deserves, infused with culture and storytelling that will stand out!