This poster represents a gesture of faith and cheering portrait by a hand holding a little ribbon known as "fitinha do Senhor do Bonfim". It is a brazilian symbol of believing and faith. This is a gesture done by every brazilian when they are hoping for something great to happen. 
The intention is to show Rio as a city of hope and believing. Believing in great time to come with better life to people, a better and sustainable world making it a more just place and success for the FIFA event and for Brazil as well.
The shape of this hand also reminds the shape of the World Cup Trophy which is a way to say that these conquests are at hand.

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