Elenira is us.
Visual Identity and campaign materials for the candidate of the Communist Party of Florianópolis, Elenira Vilela.
The iconic portrait of Che Guevara inspired the brand. Its iconicity is hugely well known worldwide and has a lot of strength between the ideological basis of her candidacy.
The campaign sought to answer all the population's primary concerns and covered all topics of interest to the people. I created different palettes to communicate with different audiences: yellow for education, green for environmentalists, purple for feminists, orange for workers, and gold for ethnic groups.
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