This is a series of illustrations I created for this proposal campaign for Cutty Sark. What the brand briefed was to encourage the use of Cutty Sark Scotch Whisky in blends, drinks and cocktails. So the concept became blend yourself: You ar not just one, Cutty Sark as well.
So I created Illustrations portraying people Blending in situations and moods. These artworks were to be used in Ads and in theme Packaging.