The Faraday Grid key visual was inspired by futurism and the movie Tron Legacy. It portrays the energy grid with vibrant colours and dynamic graphics.
It shows the grid as an organic multidimentional structure that moves, grows and adapts in every direction. It was unfold into event branding, stage design, animation and collaterals.
The strategy was to create a bold and vibrant identity that would be the expression of energy. Exploring lines, nodes and connections as the brand's core elements, the identity concept brings together dynamic geometric graphics and colour coded visuals to allow the company to communicate its vision and values better.
To learn more about the brand design strategy click here.