M • ved is a start-up in Edinburgh that aims to impact on mobility. It aims to enable consumers to reduce their carbon footprint via micro-electrical vehicles. The idea is to promote a seamless transportation system.
I create the brand as a movement. The graphic representation is the expression of mobility with a dot being the wheel that moves us. The "M" symbol is the trace of the circle moving, simple and easy like a skimming stone or the gymnast ribbon.